Which statement correctly contrasts descriptive norms and injunctive norms in the context of health messaging?

Which statement correctly contrasts descriptive norms and injunctive norms in the context of health messaging?

• A. Descriptive norms indicate approval; injunctive norms indicate typical behavior
• B. Descriptive norms describe what people do; injunctive norms describe what is socially approved or disapproved
• C. Descriptive norms are always more influential than injunctive norms
• D. Injunctive norms describe the most common behavior

Answer: (B)